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Welcome to the blog for the Wharton MBA Program for Executives! Postings to the blog features stories of the student experience, alumni accomplishments, and insights into the admissions process.

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EMBA Student Finds Wharton’s Entrepreneurial Environment a Good Fit for Interests in Startups and Movie Making
September 27, 2012

When Raju Penmatcha entered Wharton’s EMBA program, he was intending to apply his new business education to growing his software business, SmartWorks. With an engineering background, he wanted to fill in knowledge gaps in areas like marketing and maybe even meet potential business partners.

While he’s currently fulfilling those goals in the EMBA program, he’s also finding the courses applicable to his other profession: movie making. His most recent project is the Bollywood film   Raju on set “Love, Lies & Seeta” for which he was executive producer, but he’s been working in the film industry for several years and has written, directed and produced the short films “Mohan and Maya” and “Occasional Smoker.”

Raju explains, “The challenges involved in small business and movie making are very similar so the business skills I’m developing in school are helpful for both areas. They are like a roller coaster ride because you start with an idea and don’t know if it will work or not. Things don’t always go as you planned, surprises come up once you start implementing your ideas, and you need to make new decisions almost every day. Having a good team makes a huge difference.”

He says the entrepreneurial environment at Wharton has been a great match for his interests in startups and movie making. “I haven’t taken advantage of all the programs here yet because I’ve been focused on my core courses, but there are a lot of resources, programs and electives here for entrepreneurs.”

Continue reading "EMBA Student Finds Wharton’s Entrepreneurial Environment a Good Fit for Interests in Startups and Movie Making" »

Posted by ExecMBA in Diversity , EMBA Faculty , Entertainment Industry , Entrepreneurship |Permalink |Comments (0)

Prof. Eliashberg to Present on Predicting Box Office Success at Wharton EMBA Event
April 24, 2012

How can movie executives predict whether a film will be a hit or a flop? What is involved in marketing movies effectively? How can studios improve the way they green-light scripts? If you’ve ever wanted to learn more about the business of movies, Wharton’s MBA for Executives Program is hosting a unique event on this topic on May 30 in Hollywood, Calif. featuring Prof. Jehoshua Eliashberg.

Eliashberg will share his groundbreaking work in bringing “science” to the movie industry, discussing everything from script approvals to marketing to predicting box office performance. In addition to reflecting on his experience with movie exhibitors and distributors, he’ll also present his recently developed scripts-based film valuation, which he and his colleagues created for movie producers.

Continue reading "Prof. Eliashberg to Present on Predicting Box Office Success at Wharton EMBA Event" »

Posted by ExecMBA in California , EMBA Faculty , Entertainment Industry , Wharton l San Francisco |Permalink |Comments (0)

Wharton EMBA Student Gets More than Expected from Field Application Project
February 20, 2012

Wharton | San Francisco EMBA student Brian Davis thought his Field Application Project (FAP) would be an opportunity to gain valuable hands-on experience addressing a real-world problem. However, when his company’s senior management saw the results of his project, he got a lot more than experiential learning – he got a new position.

The FAP, the culminating project of the core course on Management of People at Work, requires each learning team to identify a business problem at a team member’s company and conduct a systemic analysis, presenting the findings and recommendations to company executives. Davis’ team chose his employer, Allegiant Travel Company (owner and operator of Allegiant Air) as the focus of their FAP.

Continue reading "Wharton EMBA Student Gets More than Expected from Field Application Project" »

Posted by ExecMBA in California , EMBA Academics , Entertainment Industry , Wharton l San Francisco |Permalink |Comments (0)

First-Year EMBA Classes are off and Running
July 15, 2011

Welcome to our newest students in Wharton’s EMBA Program! Both the East and West Coast classes are comprised of exceptional students from near and far.

At Wharton | San Francisco, most of the first-year class is based in the Silicon Valley and San Francisco area, however students are also commuting from Hawaii, Illinois, Nevada, Oregon, Texas and Washington. The class of 96 students brings an average of 11 years of work experience to the program with nearly 50% holding advanced degrees.

Continue reading "First-Year EMBA Classes are off and Running" »

Posted by ExecMBA in California , Diversity , Entertainment Industry , Executive MBA Admissions , Health Care , Military , Not-for-profit , Public Sector , Wharton l San Francisco , Wharton School News , Wharton Women |Permalink |Comments (0)

Wharton | San Francisco Announces Upcoming West Coast Information Receptions
July 6, 2011

If you’re interested in learning more about Wharton’s MBA for Executives Program in San Francisco, we invite you to attend one of our West Coast events this summer. At these First-Person Perspectives, alumni and students will share their experiences in the program as well as participate in interactive Q&A sessions. Wharton staff also will provide an overview of the program and the admissions process.

Upcoming events include:

Sat., July 23, 2011, 11:30am -1:00pm in Manhattan Beach, CA

Mon., July 25, 2011, 11:30am – 1:00pm in downtown Los Angeles, CA

Tues., July 26, 2011, 11:30am – 1:00pm in West Los Angeles, CA

Wed., Aug. 17, 2011, 6:00pm – 8:00pm at Wharton | San Francisco

Thurs., Aug. 25, 2011, 6:00pm – 8:00pm in Palo Alto, CA

Stay tuned for more information about additional locations and dates throughout the North America!

Posted by ExecMBA in Admissions Chats , Applicants , California , EMBA Receptions , Entertainment Industry , Executive MBA Admissions , Wharton l San Francisco |Permalink |Comments (0)

Prof. David Bell Riffs on Entertainment Marketing
November 8, 2010

Join us on Wednesday, November 17, 2010, at 6:00pm at the London West Hollywood to learn how social media conversations and customer interactions are impacting the Entertainment Industry.  Also discover how analytics can help maximize marketing effectiveness.  Sponsored by The Wharton MBA Program for Executives in San Francisco.

David Bell has been a Marketing professor at Wharton since 1998.  His credentials include multiple student-voted teaching awards.  He is currently researching in the areas of search and word of mouth on the Internet.  Find out more about Prof. Bell's research and awards.

Get event details and register. 

Posted by ExecMBA in California , Diversity , EMBA Academics , EMBA Faculty , EMBA Receptions , Entertainment Industry , Music , Wharton l San Francisco |Permalink |Comments (0)

Cooking up a New Career: Wharton MBA Exec Program Helps Alumna Launch Blog
August 24, 2010

In times of stress, Miriam Leigh has always turned to cooking as an outlet. So it’s not that surprising that she began to do a lot more entertaining when she started Wharton’s MBA for Executives Program in San Francisco.

“I felt like my life was thrown a bit into a tailspin with all the demands on my time from work and school. I found myself inviting people like my classmates over a lot to cook for them,” says Leigh, who is director of marketing and communications at Computers and Structures, Inc. “They started asking me for recipes so I decided to start a blog (http://www.mirileigh.com/) as a hobby.” But what began as a hobby and stress outlet has blossomed into a cooking blog read by thousands, popular cooking demonstration videos on YouTube, and a possible new TV show.

Leigh explains that her MBA classes inspired her to take her blog to the next level.  “It started as just a few postings, but in Prof. David Bell’s marketing class we talked about the concept of how to make your consumer feel that they are part of something and generate a sense of community. In my case, my product was the blog and I felt that videos would let people into my life – they would see me in my own kitchen – and I could do cooking demonstrations,” she says, adding that she went down the list of marketing techniques and thought about which ones she could apply.

When Leigh began receiving positive feedback from her videos and even comments that she should be on the Food Network, she thought it might indeed be worth a try. “I didn’t know anyone at that network, but I searched Wharton’s alumni database and found an alumnus who worked at Scripps Networks, the parent company of the Food Network, and sent him an introductory email asking if he could help put me in touch with anyone who might be interested in watching my videos,” she says.


Within a day, the alumnus had written back with an offer to introduce her to the creative director at the Food Network who was interested in seeing her videos. She says, “I didn’t think it would be that fast much less that I would be talking to the top guy there!”

After watching her videos, the creative director was very encouraging, giving Leigh specific pointers about what to work on and requesting additional materials as they were created. A few months later, Leigh sent more videos and landed a meeting with the network in New York.

At that point, all of her Wharton classmates had learned about the blog and her interest in creating a TV show.  She recalls, “At lunch one day, a friend casually mentioned that one of her kids goes to school with the kids of a guy who used to be a Food Network producer and asked if I wanted to be introduced to him. I said sure, and she emailed him my information. It turns out that he was the producer of a major show on the Food Network and I was so flattered when he wanted to talk.”

After finding an entertainment lawyer – again by searching the Wharton alumni database -- Leigh and the producer filmed a single episode of what will hopefully become a full TV series. Currently, she’s in discussions to see if it gets picked up by the Food Network.

Leigh, who graduated last May with her 90 San Francisco classmates, credits Wharton for much of her success. “Wharton has everything to do with what I’ve been able to do. The MBA curriculum helped me get the product off the ground and the Wharton alumni network is helping me turn it into a TV show and a career!”

Stay tuned for updates on Miriam Leigh’s blog and TV show!

Miriam Leigh

Posted by ExecMBA in California , Diversity , EMBA Academics , EMBA Alumni News , EMBA Faculty , EMBA Student Activities , Entertainment Industry , Entrepreneurship , Wharton l San Francisco , Wharton Women |Permalink |Comments (0)